A Meeting in Coffee

A Meeting in Coffee

By Jesper Bood

The title seems a bit odd, almost like a grammatic error, but let me take some of your time to explain what I mean.

In Sweden we have huge “fika” culture, it means to go and sit down with a cup of coffee, a biscuit or cake and loads of small talk, catching up with someone you like to chit chat with. The café is a natural place to meet: for business, a new date or an old friend. All this goes without saying, really. But for us working with coffee, the meaning of this grows organically into something larger than life.

As a buyer of green coffee, you might get to meet the producer of your product. The same green buyer will also be a seller, to roasters they get to meet for instance. The roaster then meets with baristas and retailers who are at the end of the chain of events that actually puts that coffee on the table between the two chit chatting friends in our café.

But for the people working with coffee, it’s more than just a brief meeting. It is something deeply connecting when walking into an espressobar in a far away city you’ve never been before, and you immediately hit it off with someone about the beverage you’re about to be served. You talk about how to brew it, how it will taste, past experiences, future experiences and all of a sudden you’ve swapped email adresses.

Before you know it, you’ve been recommended another café, maybe in a different city or even different country. Someone your email friend once met. And history repeats itself.

I recently had a friend over to Stockholm, someone who used to be a regular at my shop when living in Australia. He had met another person in Stockholm who flew out the same night to Berlin. This person the next day had breakfast at a friends café in Berlin, while we were having coffee roasted by another friend in Australia, sitting at a café in Stockholm. While doing this, I recieve tweets, both from the roaster of the coffee we’re drinking, and the person having coffee in Berlin.

The world is becoming increasingly smaller, and the step from producer to baristi is becoming closer and closer, which is a great opportunity, not only to be able to meet and talk about the coffee, but maybe somewhere in the world you can meet in a café with someone from a completely different background and culture, maybe even language, and sit down at a third persons café and just chit chat for a bit, like old friends catching up. This, for me, is what meeting in coffee is all about.

Nordic Coffee Culture
Wilfa AS

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