Filter coffee today is objectively better than it has ever been. From the farm to the cup, developments have taken place in the last years that have all nudged the quality of your cup higher; taken together, these nudges constitute a very noticeable improvement. At the same time, as a home consumer, the quality of the coffee is ultimately in your hands.
Careless brewing, stale coffee, dirty equipment and a host of other variables can all result in an underwhelming experience.
Have you ever brought a fresh bag of coffee home and become disappointed the coffee you brewed wasn’t quite as tasty as the one in the coffee shop, or had a great brew and a not-so great one from the same bag of coffee without understanding why? If the concept and process of dialling in a coffee or terms like over- and under-extraction are mysterious to you—and they are to most—there’s definitely room for improvement.