Verve Coffee Roasters, located in the beautiful coastal town of Santa Cruz, California—most famous for its skating and surfing—presents a wonderful video showing not only coffee related activities, but also what Kenya feels like. It’s short, at just three and a half minutes, but very evocative.
We really wanted to show a broader point of view of Kenya then might normally be depicted, and one that resonates greatly with us here at Verve. As a green buyer, you don’t spend all of your time on coffee farms or mills. In fact, much of your time is spent in transit, traveling to different regions and between these farms/mills, and even in city centers. It’s not like you can land a 747 in a coffee farm, after all. And it is without question coffee and its process from planting to roasting is an absolutely beautiful endeavor, but so are the little things: the taxi drivers and their custom interiors, the street food, the alleys, the crazy folk-art signage, the kids, and all of these observations and encounters that, together, really make up the ‘sense of place’ when traveling in origin.—Colby Barr, Co-Owner / Green Coffee Buyer